|  |  Be an Ambassador in Adversarial Situations
It is easy to get stuck in the “us versus them” dynamic. The more adversarial a situation becomes the more likely the blow up. Taking on a diplomatic mindset will enable you to be more assertive, calm and poised in creating a meaningful dialogue rather than a fractious debate. Ambassadors accomplish this by keeping communication channels open, listening for and delivering difficult messages with the best framing possible, and enhancing credibility and trust through their actions of integrity. |  |  |  |  |  "At Eli Lilly and Company, our goal is to have the premier sales and marketing organization in the pharmaceutical industry. Negotiation is a crucial part of the selling process." |  |  | Vice President, US Sales and Operations Eli Lilly and Company |  | | |