September 24, 2013
How Do You Stand Out Amid Strong Competition?

Two summer articles in The Boston Globe focused on the ongoing competition between Starbucks and Dunkin’ Donuts and their mutual desire for aggressive marketing regionally, nationally and internationally. This prompted me to consider, if you are in sales and you represent a dominant brand in constant competition with another popular brand, how do you begin to win market share from the other company?


Using our best negotiation practices, here are a few ideas that we have seen work.

September 6, 2013
How Do You Plenish?

There are key areas in life where one needs to fill up and I’m bringing the word "plenish" back in the form of a blog to focus on stocking up in the workplace on ideas, knowledge, and support for a more successful experience.

Selected Clients