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INVESTMENT IN NEGOTIATION SKILLS AT TRUCKING COMPANY FOR BOTTOM LINE RESULTS
A highly competitive nationally recognized trucking company made a strategic decision to increase their bottom line by investing in their most valuable commodity, their people. In order to enhance effectiveness with customers and improve sales results, they decided to transform older traditional business practices into smarter more stream-lined work systems. The company successfully retrained, re-equipped and differentiated their sales force to elevate them to a higher level of performance and become recognized as a valuable resource for their customers.